San Carlos Rebranded (& Other Updates, Too)

With the sun on your back, a glass of wine in hand and and a couple tokens in pocket, it’s easy to miss the City of San Carlos’ rebranding debut at the Art and Wine Faire.

The City of Good Living became CITY OF GOOD LIVING at the SC Chamber of Commerce’s 21st annual event.

Assistant City Manager Brian Moura said Look, an advertising, marketing and branding agency based in San Carlos, decided to make the tagline more prominent because the key message was nearly hidden in the city’s logo.

(Look’s tagline: A Small Agency That Does Big Work. It’s co-owned by two women – “co-visionaries” according to website – and lists Visa, Cisco, Notre Dame High School, Woodside Priory, Town and Sequoia Hospital as clients).

At the city’s booth (in front of Kaigan Sushi), you can check out the new logo and buy newly rebranded gear: T-shirts $12; Polo Shirts $35; Hats $15; Mugs $5. Pint glasses will go on sale soon for $5.

If you swing by the booth, check out the Parks & Recreation design of Phase II for Burton Park that includes a bocce ball court and permanent stage, expected in 2013.

There are also some freebies, like CITY OF GOOD LIVING stickers and rubber bracelets, plus a handout called “good notes” in the new colors of dark blue and gold (mmm…UC Colors in Stanford territory).

According to the city’s newsletter called, “good notes-October 2011” (info not already covered or in process of being covered by the Laurel Street Spy):

–Cakewalk Creations…opening at 1336 El Camino Real;

–Applewood Pizza…opening at 560 El Camino Real (former Tava Indian Bistro);

–Palo Alto Medical Foundation….”obtained approval for a new medical campus at 301 Industrial Road several years ago which was delayed due to the economy. Construction is now anticipated to start in late 2011/early 2012;

The building used in the backdrop of the CITY OF GOOD LIVING is 1101 San Carlos Avenue, the first place many people see getting off CalTrain for the first time and crossing the El Camino into town.

According to the Images of America Book, San Carlos by Nicolas and Betty Veronico, Frederick Hugh Drake designed and constructed the Spanish “eclectic-style” building  in 1929 for the Mercantile Trust Company.

Official San Carlos COGL T-Shirts $12


Filed Under: Column 2San Carlos News


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  1. suejon says:

    like the new logo….and very excited about the applewood opening….
    San carlos seems to be going through some great changes.

    Thanks again for the great article.

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