Karsten Iwers, owner of upscale Harvest Furniture, waited four years for just the right location to open up in San Carlos and finally, it did: the space next door to the new Peet’s.
The store at 677A Laurel will make it Iwer’s third. The other two are – to borrow the parlance of upscale retail – “nestled in the charming downtown of Menlo Park” and Burlingame.
Iwers – a native of Germany who landed in S.F. to attend college in 1989 – knows San Carlos. He lives here with his wife and two children who attend Arundel Elementary.
“I wanted to get in before the big boys do. Better me than Pottery Barn,” Iwers said, adding he believes San Carlos is a bit underserved when it comes to retail choices, especially quality furniture.
Harvest offers “California casual” furniture that Iwers describes as, unpretentious but sophisticated and “ideal for families, rustic, welcoming, warm and inviting.”
“The people in San Carlos are very loyal to their town. They want to shop in their own community. Most people would rather go to Bianchini’s than go to Safeway,” Iwers said, adding this is not the case in every town along the Peninsula.
When the 2,500 square foot store opens, Iwers promises many reasons for shoppers to come in and browse. “We have items from $5 and up…gifts, home décor and accessories” along with furniture displayed in vignettes.
Harvest also offers custom upholstery with more than 500 fabrics to choose from, catalogs of pieces not seen in the store and a complete collection of custom furniture made in L.A.
“We also offer design services very inexpensively, at $25 an hour,” Iwers said.
About the Author: