Trendy eating experiences are no longer confined to Laurel Street (and San Carlos Ave.), the East side of San Carlos has got food game, on Wednesdays at least.
Erich Detert, a 29-year old paralegal, drove from Burlingame to stand in a long line for the Nom Nom food truck. Detert – a once a month regular at SF’s uber-popular Off the Grid - specifically came to “Fly Me to the Food” at Hiller for a fix of Nom Nom, a female owned Vietnamese food truck featuring Banh Mi sandwiches and “Vietnamese tacos.” (These gals have a faithful following, and not just because they came in 2nd on the first season of The Great Food Truck Race, but because some people can’t get enough of their honey-grilled pork sandwiches)
Detert personifies the food truck demographic: between the ages of 25 to 35 years old, but the Mobile Gourmet is looking to expand that audience at the same time it’s introducing the concept to the suburbs.
“We’re bringing food truck events where it’s not popular yet,” said Lorring Jones. (For the record, Off the Grid, in partnership with the City of San Mateo, launched Off the Grid San Mateo July 8th)
Jones and her partner, Jill Horn, are forty-something food entrepreneurs on a shoestring start-up budget. Both have backgrounds in high tech. Jones, who once practiced law, still works at Oracle. “We’re targeting the Peninsula and the East Bay,” Jones explained, adding that from the start, they focused on the east side of San Carlos where so many companies are located, but where lunch options are limited.
Case in point: Terri Gangelhoff (40’s) showed up after hearing about the event in a Redwood Shores newsletter. “I’ve been wanting to check out the food truck scene because I’ve seen it on the Food Network,” she said, adding that she and her co-worker – managers of a professional building – planned to recommended the event to their tenants as another option to the on-site café.
Now that word has begun to spread and more people are showing up, organizers plan to extend the Wednesday mini gourmet food fest through September and October.
Lanie Agulay, Hiller’s Events Manager, says the food truck lunch fest is working out for the museum, too. “It’s great exposure to people who’ve never been here before,” she said. The last few events timed to coincide with “Fly Me to the Food” on Wednesdays got a nice little bump in traffic.
Check The Mobile Gourmet’s website to find out which food trucks are scheduled. There is a covered area with seating if you choose to eat there…or you can take stuff to go.
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