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Holly Hill launches her own store (& personal brand) at 701 Laurel Street after Labor Day

The Triumphant Return of Holly Hill

After working at Alta for 17 years, Holly Hill returns to the same location not only as the chicly dressed, helpful store manager, but as the owner. The new store at the same location at 701 Laurel Street opens after Labor Day under her own name – Holly Hill – fitting in this era of [...]

Those big awnings:  one more thing on Holly Hill's To-Do List as she opens her new shop

After Alta, A New Shop With A Familiar Face

When Alta unexpectedly closed its doors, loyal customers not only wondered what led to the shuttering of their favorite clothing store, they wanted to know what happened to popular manager Holly Hill. Well, fans of Holly, wonder no more.  She’s opening up her own shop – her way – in the old Alta location at [...]

Note on the front door of Alta

Alta: An Unexpected Closure

Another vacant store on Laurel Street, only a hand scrawled sign on the door reading, “5-21-11:  Alta Clothing has now closed all stores.  Thank you for many years of support.”  No signature. Inside, only odds and ends remain:  some wire mannequins, an oversized vase, a few decorative chairs. Alta’s sudden closure took people by surprise, [...]

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